The battle wages on between PR and journalists. Every week seems to bring another tirade from a journalist triggered by a story pitch that missed the mark. Yet, there’s a logical way to reduce the friction in the relationship. Applying this supply-and-demand economics theory, this session offers a path to bridging the media relations gap.
Company:The Hoffman Agency
CEO Lou Hoffman launched The Hoffman Agency in December 1987 after six years in journalism and public relations. Since that time, he has transformed the agency from a Silicon Valley company into a global player with offices in Asia, Europe and the U.S. Starting with a focus on the technology sector, the firm’s work today cuts across a range of industries. Its campaigns have evolved...