Applying Supply-and-demand Economics Theory to Media Relations

DATE

  • 16
  • 02
  • 16

16 February 2016

TIME

11:00 AM

SPONSOR

The battle wages on between PR and journalists. Every week seems to bring another tirade from a journalist triggered by a story pitch that missed the mark. Yet, there’s a logical way to reduce the friction in the relationship. Applying this supply-and-demand economics theory, this session offers a path to bridging the media relations gap.

SPEAKERS

Name:Lou Hoffman

Company:The Hoffman Agency

Position:CEO

CEO Lou Hoffman launched The Hoffman Agency in December 1987 after six years in journalism and public relations. Since that time, he has transformed the agency from a Silicon Valley company into a global player with offices in Asia, Europe and the U.S. Starting with a focus on the technology sector, the firm’s work today cuts across a range of industries. Its campaigns have evolved...

2016 SPONSORS/PARTNERS

DIAMOND SPONSORS:
PLATINUM SPONSORS:
GOLD SPONSORS:
SILVER SPONSORS:
  • 360 Public Relations
PARTNER SPONSORS:
  • PRSA Silicon Valley
  • Bateman Group
  • Press Friendly
  • Tint
  • Porter Novelli
  • Text100 Global Communication

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